Mary Meyer Creates New Baby Einstein Line

Mary Meyer Stuffed Toys has created a new line in collaboration with Kids2 called Baby Einstein First Discoveries. These toys focus on bringing all of baby's senses into playtime. The new line is following a trend toward active and imaginative toys that engage all of baby's senses and nurture mother-baby bonds by encouraging shared play.

"Play is joy and play is comfort," said Linda Colson, VP of sales. "We live in complex times, and children are incredibly sensitive to stress. Now more than ever, the simple gift of joy and comfort has such meaning."

The toys provide a new take on four of Baby Einstein's characters — Cal the Caterpillar, Neptune the Sea Turtle, Tinker the Tiger and Zen the Zebra. Crinkle teethers, blankets, activity balls and hand puppets all give baby lots to discover, as well as giving mom plenty to point to and talk about, all wrapped in soft, warm fabrics. Included with each toy is a special hangtag that provides moms with tips on how to engage with baby using the toy.

"Baby Einstein has always been synonymous with young curiosity, and this partnership blends Mary Meyer's lush materials and innovative designs with Baby Einstein's characters and inherent inquisitiveness," said Karen Neblett, executive vice president of business strategy and development for Kids2.

Each piece of the line is built with interactivity in mind. "These gifts are the best of both worlds, with features that engage a baby in each of their senses while inviting parents to play along too," said lead designer — and Mary Meyer's grandson — Steven Meyer.

Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; and Alex Herring, senior editor; make up the editorial team at Gifts & Decorative Accessories. The team stays on top of the latest product trends, market debuts, consumer insights and business news in order to keep retailers up to date on what's happening in the gift industry. With the GDA team's reports, retailers are able to raise customer engagement, diversify their product mix and more.

Baby Einstein | Mary Meyer Stuffed Toys